Your camera, and what we do with it
Asking someone to point a webcam at a shopping site is a big ask. It only works if the answer to “where does the video go?” is “nowhere”, so that is how it is built.
The short version
- Your camera feed never leaves your device. There is no upload, no streaming, and no server-side processing. There is no server at all. This is a static site.
- Face detection runs in your browser, in WebAssembly. The model is downloaded to your machine and the video is analysed there.
- No photo is ever stored unless you save one. If you save a try-on to your portfolio, the image goes into your browser’s own local storage, on your device, and nowhere else.
- Your measurements stay local too: face shape, face width, pupillary distance. You can delete them from the face shape page at any time.
- No cookies, no tracking pixels, no advertising identifiers.
What we do record
When you click a link out to a retailer, we note which retailer, which frame, and the listed price, with a timestamp. That record is stored in your browser and, where a collector is configured, sent to us with no identifier attached to it.
You can read the entire log, export it, or delete it on your click data page. There is nothing else held about you, so that page is the whole of it.
Why record anything at all: because demonstrating that we send real traffic to a retailer is how an independent comparison site eventually earns a commission, and that is what funds the thing. The longer explanation.
What loads from elsewhere
The face-detection model and its WebAssembly runtime are fetched from a public CDN the first time you use the try-on (roughly three megabytes, cached afterwards). Those requests tell the CDN your IP address, as any file download would. They carry no information about you, and both files can be self-hosted instead by setting NEXT_PUBLIC_MEDIAPIPE_WASM and NEXT_PUBLIC_FACE_MODEL.
Outbound links go to retailers and to Amazon, and once you are on their site you are subject to their privacy policies, which are not ours and are not like this.
Turning the camera off
The camera is only ever on while you are on the try-on or face-shape page and have explicitly started it. The face-shape scan switches it off by itself the moment it has a stable reading. Leaving either page stops the stream. Your browser’s own camera indicator is the authority on this. Trust it over anything written here.